Measurement and Insights is an essential part of Zurich Insurance Group Marketing. This team works very closely with Group Functions, as well as with local markets fuel growth brand growth and support strategic initiatives. Campaign performance management and Market Intelligence is at the core of our activation strategy; giving directional guidance to our brand strategy team and demonstrating through marketing effectiveness the impact of our marketing investments.
We are looking for a campaign performance intern. In this corporate center role the successful candidate will be given responsibility from the beginning. Reporting to the Senior Manager responsible for performance measurement, you are the go-to-person for individual campaign champions when dealing with campaign performance.
As an Intern your main responsibilities will involve:
- Setting-up Marketing Performance Metrics for marketing and communications Campaigns (Target setting, tracking and reporting)
- Collecting, analyzing, and reporting KPIs & digital metrics from several data sources
- Extracting metrics from data analytics tools leveraging Oracle Infinity, Google Analytics, etc.
- Building easily digestible data visualizations to communicate insights and metrics
- Liaising and collaborating closely with campaign champions and internal stake holders
As an Intern your main responsibilities will involve:
- Setting-up Marketing Performance Metrics for marketing and communications Campaigns (Target setting, tracking and reporting)
- Collecting, analyzing, and reporting KPIs & digital metrics from several data sources
- Extracting metrics from data analytics tools leveraging Oracle Infinity, Google Analytics, etc.
- Building easily digestible data visualizations to communicate insights and metrics
- Liaising and collaborating closely with campaign champions and internal stake holders
As an Intern your skills and qualifications will ideally include:
- A Bachelor’s degree is required; Master’s degree preferred with enrollment in BWL, VWL, Communication Science, Marketing studies, Data Science
- Previous experience with marketing performances analytics (through student job or equivalent)
- Expertise using data analytics and visualization tools like Oracle infinity, Google Analytics, & Tableau
- You love numbers, data and puzzles; but also a good communicator, especially to non-technical business audiences.
- Professional, positive, flexible, team-oriented and outgoing personality with good judgment and robust analysis skills
- Working language is English
- Advanced knowledge of MS Excel and Power Point
- The preferred duration of the internship is minimum 6 months
Work location is Zurich.
If you value an exciting and varied working environment and meet the above requirements, then our recruiter Dominique Josephine Vögeli is looking forward to receiving your application by clicking on the button “Apply online”.
